{"id":476,"date":"2022-02-20T17:53:30","date_gmt":"2022-02-20T17:53:30","guid":{"rendered":"https:\/\/www.bimilano.com\/?page_id=476"},"modified":"2022-09-19T14:18:19","modified_gmt":"2022-09-19T14:18:19","slug":"treatment","status":"publish","type":"page","link":"https:\/\/www.bimilano.com\/en\/treatment\/","title":{"rendered":"Treatment"},"content":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1644766215693{margin-top: 80px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">TREATMENT<\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_images_carousel images=&#8221;835,834,833,832,831&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;2000&#8243; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; partial_view=&#8221;yes&#8221; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h4 style=\"text-align: center;\">Thanks to the excellence of research in the trichological field, the <strong> bi.milano <\/strong> treatment line offers:<\/h4>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong> specific functional formulas <\/strong> to satisfy the needs of each type of hair;<br \/>\n<strong> high tolerance <\/strong> formulas, also dedicated to the most sensitive scalp;<br \/>\n<strong> formulas without <\/strong> sls and sles; petrolatum; silicones; artificial dyes;<br \/>\nformulas <strong> 100% made in Italy <\/strong>;<br \/>\nformulas that use <strong> plant functional substances <\/strong> typical of the Italian territory.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: right;\">THE FAMILIES THAT MAKE UP<br \/>\nTHE bi.milano TREATMENT LINE ARE:<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"color: #92ccae;\"> <strong> FREQUENT USE <\/strong> <\/span> &#8211; FREQUENT USE \/ <em> for all hair types <\/em><br \/>\n<span style=\"color: #8fc043;\"> <strong> COLOR ACTIVE <\/strong> <\/span> \/ <em> for colored and treated hair <\/em><br \/>\n<span style=\"color: #6cc6d9;\"> <strong> NUTRITIVE <\/strong> <\/span> &#8211; NUTRITIVE \/ <em> for dry and brittle hair <\/em><br \/>\n<span style=\"color: #f1e076;\"> <strong> DISCIPLINE <\/strong> <\/span> &#8211; ANTICRESPO \/ <em> for frizzy hair <\/em><br \/>\n<span style=\"color: #d67ba3;\"> <strong> NO-YELLOW <\/strong> <\/span> \/ <em> for blond and bleached hair <\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#8ec047&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;833&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #92ccae;\"> frequent use <\/span><\/h2>\n<h3>FREQUENT WASHING FOR ALL HAIR TYPES<\/h3>\n<p>Free radicals form naturally within the body&#8217;s cells and are considered responsible for aging.<br \/>\nTo counter their action it is necessary to intervene with the use of <strong> products rich in anti-oxidant active ingredients <\/strong>. For this bi.milano proposes a <strong> specific treatment <\/strong> to be used every day.<br \/>\n<strong> bi.milano frequent use <\/strong>, as well as gently cleansing the hair, helps them maintain their physiological balance, thanks to the specific <strong> moisturizing <\/strong> and <strong> nourishing <\/strong> action of assets.<br \/>\nThe hair washed daily still maintains a healthy, nourished and hydrated appearance.[\/vc_column_text][vc_btn title=&#8221;Frequent Use&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#92ccae&#8221; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.bimilano.com%2Fen%2Ffrequent-use-eng%2F|title:Frequent%20Use&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;831&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #8fc043;\"> color active<\/span><\/h2>\n<h3>FOR COLORED AND TREATED HAIR<\/h3>\n<p>Colored and treated hair requires specific attention and must be treated with targeted products.<br \/>\nIn fact, chemical treatments can be aggressive towards the hair and require the use of <strong> ad hoc products, effective, nourishing and rich in active <\/strong>, in order to restore the <strong> hair fiber to its optimal state <\/strong> and to maintain its <strong> bright and vibrant color <\/strong>. Protect, moisturize, illuminate: this is the \u201cMUST\u201d of <strong> bi.milano <\/strong> color protection products.[\/vc_column_text][vc_btn title=&#8221;Color Active&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#8fc043&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.bimilano.com%2Fen%2Fcolor-active-eng%2F|title:Color%20Active&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;834&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #6cc6d9;\"> nutritive <\/span><\/h2>\n<h3>NOURISHING FOR DRY AND BRITTLE HAIR<\/h3>\n<p>When the hair appears <strong> dry, brittle, dull and dull <\/strong> it is necessary to treat it with specific products that nourish it, helping it to regain its natural body and restoring its volume and softness.[\/vc_column_text][vc_btn title=&#8221;Nutritive&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#6cc6d9&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.bimilano.com%2Fen%2Fnutritive-eng%2F|title:Nutritive&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;832&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #f1e076;\"> discipline<\/span><\/h2>\n<h3>DISCIPLINE FOR FRIZZY HAIR<\/h3>\n<p>The problem of frizzy hair can affect all types of hair: fine, medium or thick. When the humidity rises, the hair becomes frizzy, unruly and difficult to tame. <strong> bi.milano <\/strong> offers a <strong> complete treatment to hydrate the hair and soften the fiber <\/strong>, making both <strong> manageable, soft and shiny <\/strong>. The mix of innovative functional substances restores health and well-being to the hair, gives them hydration and silkiness, <strong> making them long-lasting <\/strong>.[\/vc_column_text][vc_btn title=&#8221;Anti Frizz&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#f1e076&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.bimilano.com%2Fen%2Fanti-frizz-eng%2F|title:Anti%20Frizz&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;835&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #d67ba3;\"> no-yellow<\/span><\/h2>\n<h3>FOR BLONDE AND BLEACHED HAIR<\/h3>\n<p>The ultraviolet rays of the sun and pollution attack the hair causing a photo-oxidation of the pigments which, in the case of blond or bleached hair, take on a yellowish hue. <strong> bi.milano <\/strong> blonde hair <strong> neutralizes these shades <\/strong> and acts as an anti-yellow on blonde, white, gray, bleached hair, treated with streaks or colored with super-lightening shades. <strong> The reflections regain their brilliant naturalness and brightness <\/strong>. The blonde hair segment of <strong> bi.milano <\/strong> also includes the <strong> toning no-yellow shampoo, with a double concentration of colored pigments <\/strong>, which, in addition to neutralizing unwanted yellowish effects, effectively enhances the cool hair tones and tones bleached hair.[\/vc_column_text][vc_btn title=&#8221;No-Yellow&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#d67ba3&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.bimilano.com%2Fen%2Fno-yellow-eng%2F|title:No-Yellow&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1644766215693{margin-top: 80px !important;}&#8221;][vc_column][vc_column_text] TREATMENT [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_images_carousel images=&#8221;835,834,833,832,831&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;2000&#8243; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; partial_view=&#8221;yes&#8221; wrap=&#8221;yes&#8221; css_animation=&#8221;none&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text] Thanks to the excellence of research in<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-476","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - 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